PERSONAL DETAILS

Skills

Resume

Background

I'm Khalilah Abd Hafiz. A native-born Malaysian Muslim, born in December 1985 (36 years old) in Johor Bahru, Malaysia. My hometown is in Malacca, Malaysia and now live in Kuala Lumpur. Married to a loving husband. Happy being productive at home and at work. Movies-goer and sometimes I do brisk walking.

Microsoft Office

SPSS

PLS-SEM

AMOS-SEM

VOSViewer

Literature reviews/synthesis

Work
experience

Senior Lecturer

October 2022 - Present

Faculty of Business Management and Professional Studies,

Management & Science University

Malaysia

Lecturer (Part-Time)

February 2022- September 2022

UniKL Business School

Malaysia

Tutor (Junior Academic)

September 2013 - February 2021

College of Business, Universiti Utara Malaysia

Lecturer (Marketing)

November 2011 - August 2013

College of Business, Universiti Utara Malaysia

Market Research Analyst (Business Intelligent Unit)

July 2008 - December 2009

TIMEdotcom (Telecommunication)

Research Assistant

April-June 2008

UiTM, Melaka

Education

PhD in Marketing

Universiti Kebangsaan Malaysia (UKM)

February 2015 - Jan 2022

Master of Business Administration (Marketing)

Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia

2010 - 2011

Bachelor of Business Administration (Hons) Marketing

Universiti Teknologi MARA (UiTM), Malacca, Malaysia

2006 - 2008

Diploma in Banking

Universiti Teknologi MARA (UiTM), Johor, Malaysia

2003 - 2006

Languages

Malay

English

Arabic

Research interest

Social CEO

Consumer behaviour

Cosmetic market

Market research

CEO brand image