SENIOR LECTURER,
MANAGEMENT AND SCIENCE UNIVERSITY (MSU),
SHAH ALAM, MALAYSIA
JOURNAL ARTICLES
Hafiz, K. A (2022) & Mohd Ali, K. A., (2023). Beauty CEO: Conquering the Cosmetic World. UKM Press [In Press] – Book
Abd Hafiz, K. (2022). Penerapan Teori Rangsangan Organisma Respons Pembelian Alat Solek Dalam Kalangan Belia Di Malaysia. In P. F. Muhamad Tamyez & R. H. Mohd (Eds.), Penerapan Teori Pengurusan: Konteks Penyelidikan Malaysia (pp. 129–157). Universiti Malaysia Pahang [Book Chapter]
Makmor, N., Hafiz, K.A, & Alam S.S. (2022) The Impact of Social Support and TAM Constructs on Consumers’ Purchase Intentions in Social Commerce Websites: The Pathway to Post Covid-19, 6th ASIA International Multidisciplinary Conference [In press]
Hafiz, K.A. & Mohd Ali, K.A. 2019. The influence of the product attributes on Malaysian young consumers’ purchase decision of makeups: The mediating effects of perceived brand image, CEO’s image and quality. The Malaysian Journal of Consumer and Family Economics 22(S2): 58–72.
Abd Hafiz, K. & Mohd Ali, K. A. 2018. Testing the Black Box’s Model on cosmetic products: A psychological perspective. Journal Fundamental of Applied Sciences 10(1S): 995–1007. doi:10.4314/jfas.v10i1s.73. [Scopus indexed journal]
Hafiz, K. A., Anuar, K. & Ali, M. 2018. The Influence of Marketing Stimuli on Consumer Purchase Decision of Malaysia’s Cosmetic Industry. International Journal of Supply Chain Management 7(5): 564–571. [Scopus indexed journal]
Abd, K., Anuar, K. & Ali, M. 2018. Brand image VS CEO’s image: Which matters to the consumers? International Journal of Organisation & Business Excellence 3(2):1-14. [Refereed journal].
Hafiz, K. A., Anuar, K. & Ali, M. 2017. A Proposed Model of Purchase Decisions by Young Adults in Malaysia’s Beauty, Health and Wellness Industry. International Journal of Academic Research in Business and Social Sciences 7(4): 1098–1115. doi:10.6007/IJARBSS/v7-i4/2918 [Refereed journal]
1. Title of Paper : Testing the Black Box’s model in beauty industry: A psychological perspective.
Paper ID : #1570378457
Conference : 6th International Conference on Marketing and Retailing (INCOMar 2017)
Organised by : Institute Business Excellence (IBE), Faculty of Business Management, Universiti Teknologi Mara (UiTM), Shah Alam
Date and venue : 22nd – 24th November 2017, Phuket, Thailand.
2. Title of Paper : Brand image VS CEO's image: Which one is really matter to consumer?
Paper ID : -
Conference : 4th Conference on Business Management (ICBM 2017).
Organised by : IBE, Faculty of Business Management, (UiTM), Shah Alam
Date and venue : 29th – 30th October 2017, Georgetown, Penang, Malaysia.
3. Title of Paper : The influence of marketing stimuli on consumer purchase decision on cosmetic industry.
Paper ID : AIMC-2018-EBM-69
Conference : 2nd Asia Multidisciplinary Conference (AIMC 2018).
Organised by : Faculty of Management, (UTM), Johor Bahru, Malaysia.
Date and venue : 12th-13th May 2018, UTM, Malaysia.
4. Title of Paper : The influence of product attributes on Malaysia’s young consumer purchase decision.
Paper ID : MACFEA 2018: 010-005
Conference : The Malaysia Consumer and Family Economics Association (MACFEA) International Conference 2018.
Organised by : IBE, Faculty of Business Management, UiTM, Shah Alam, Malaysia.
Date and venue : 30th-31st October 2018, IBE, UiTM, Malaysia.
5. Title of Paper : The Impact of Social Support and TAM Constructs on Consumers’ Purchase Intentions in Social Commerce Websites: The Pathway to Post Covid-19
Paper ID : AIMC-2022-EBM-48
Conference : 6th Asia Multidisciplinary Conference 2022
Organised by : Universiti Teknologi Malaysia (UTM)
Date and venue : 24th-26th June 2022/ Online.